It’s a non-profit whose goal is ending animal abuse before it starts as well as bringing attention and actual help to animal rescue organizations world-wide. Its first target audience is kids, so they grow up knowing “Only a punk would hurt a cat or dog.”
Show Your Soft Side has posters of the toughest, top football and hockey players, defense masters, sports commentators, singers, soldiers … all with their pets.
You’ll enjoy checking this site out: http://showyoursoftside.org/
Abishag, Ira and Kezia 
Interesting site (and true dat: only a punk would…)
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